Toyota Innova is the best selling premium MPV vehicle in India still now it does not have a worthy competitor in its segment but now the scene is changing with the entry of global auto majors in India and the global players are eyeing upon every opportunity to grab market share in India as there prime focus is on developing countries where the growth for these companies depends upon.But the Indian car consumer is cost conscious and also attracted towards features and spaciousness.The toyota back in 2005 realized the nature of Indian car market and they came up with Toyota Innova.The Innova although an MPV (Multi Purpose Vehicle) has sedan like handling and cutting edge features which made it a block buster success.Now the competitors are eyeing more on the MPV segment in India.
The car comes from the stables of Maruti Suzuki India’s leading car manufacturer.It has the advantage coming from a car manufacturer who is known for its reliability and serviceability.The MPV has more than 50,000 bookings..Unlike the previous Maruti Suzuki MPV’s Omni,Versa and EECO the Ertiga has a more polished look and has a premium look.The car is not a premium MPV like the Innova but has several advantage’s like fuel efficiency and price advantage also competes with Innova in features.
One of the upcoming hot MPV in India which offers premium feel and at a price lower than that of Innova and the car also has the advantage of fuel efficiency and Sedan like handling.With the recent success of Sunny Nissan has established itself as a Spacious,reliable and premium brand in India so the new MPV can have fan base quickly.The Evalia is also spacious than Innova and third row seat comfort is wonderful and which is why it posses a serious threat to Innova in which the third row seat comfort is not so good and at times very uncomfortable during long journeys.
Although present in the market from a long time it has not quite made its impact on the indian market.So Mahindra has come up with a 3 year/ 1,00,000 lakh kilometer warranty to boost sales.The MPV is not the spacious and also lacks in handling when compared to the Innova.
The MPV is a derived from Hong Guang which is very popular in Chine.The Enjoy has a more premium look and feel and also with a affordable price tag starting at 7 lakhs Ex-showroom.This car with its masculine looks and cheap price can be a serious threat to innova in the coming months.
The cost conscious Indian buyer also lusts for the look of the car and the prime reason fro Innova to outsell all of its MPV competitors and occupy the segemnt as because of its masculine looks which most Indians prefer.In the Upcoming MPV’s Chevrolet Enjoy has the looks that Indians would have lust for followed by Nissan Evalia these two cars are also priced well below Innova and pose a serious threat.