Hero Moto Corp after joining hands with EBR from USA will enter into motorcycle racing with EBR.EBR currently races its motorcycles in AMA pro racing.Shortly the EBR bikes will carry the logo of Hero.HEro moto corp becomes the first Indian automobile manufacturer to race in AMA Pro.Previously the only two wheeler manufacturer from India to race in Internationally recognized motorcycle racing is Mahindra in Moto 3 class of Grnad prix motorcycle racing with their MPG 30 race bike.
The move into motorcycle racing by Hero adds lots of appeal to the Hero brand.There are chances that EBR with the funding from Hero moto and the new CRT rules which allows road going bike engine to be matched with a prototype chassis and can be raced on the grids of Moto GP.EBR can move into Moto GP by 2013 with Hero stickers on the bike.